AI Visibility Is Real, But Are We Measuring It the Right Way?
Artificial intelligence is changing how people discover brands, research products, and make purchasing decisions. Tools like ChatGPT, Google AI Overviews, Gemini, and Perplexity are becoming important sources of information. As a result, businesses are paying more attention to AI visibility and trying to understand how often their brands appear in AI-generated answers. However, there is…
