AI search is becoming an important discovery channel for brands. Customers can ask an AI assistant to recommend providers, compare products, explain a category, or identify the best solution for a specific business problem. That changes the way visibility should be measured. A company can have strong conventional rankings and still be missing from the…

AI search is becoming an important discovery channel for brands. Customers can ask an AI assistant to recommend providers, compare products, explain a category, or identify the best solution for a specific business problem. That changes the way visibility should be measured. A company can have strong conventional rankings and still be missing from the…