The Saudi Arabia biscuits market driven by rising disposable incomes, growing demand for convenient snacking options, and shifting consumer attitudes toward healthier and premium biscuit formulations. Saudi Arabia biscuits market size reached USD 1.3 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 2.4 Billion by 2034, exhibiting a growth rate (CAGR) of 6.49% during 2026-2034. Expanding modern retail infrastructure, aggressive brand marketing, and the rapid growth of online grocery platforms are further strengthening product accessibility across urban and semi-urban regions of the Kingdom.
How AI is Reshaping the Future of the Saudi Arabia Biscuits Market?
- AI-Powered Personalized Snacking Recommendations: Retailers and e-commerce platforms are using AI to analyze purchase history and dietary preferences, offering personalized biscuit recommendations that range from low-sugar digestive options to protein-fortified variants, improving conversion rates on digital grocery channels.
- AI-Driven Quality Control on Production Lines: Biscuit manufacturers operating in the Eastern Province, including large-scale facilities near Dammam, are deploying computer vision systems to inspect baking consistency, moisture content, and packaging seals in real time, reducing wastage and supporting compliance with Saudi Food and Drug Authority (SFDA) quality standards.
- AI-Enhanced Marketing and Consumer Sentiment Analysis: Companies are using machine learning tools to mine social media and online review data to identify emerging flavor trends, with Gulf-region consumers showing strong engagement with brand promotions, since a large share of shoppers review social media content before making a purchase decision.
- AI in E-commerce Growth: Saudi Arabia’s expanding digital payments ecosystem is accelerating online biscuit sales, with Mada card-based e-commerce transactions rising by over 44 percent year-on-year in early tracking periods, prompting biscuit brands to invest in AI-enabled recommendation engines and subscription-based snack delivery models.
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Market Growth Factors
Rising health consciousness among Saudi consumers is reshaping product development across the biscuits category. As awareness grows around the link between excess sugar and sodium intake and chronic conditions such as diabetes, obesity, and cardiovascular disease, manufacturers are reformulating products with reduced sugar, added fiber, whole grains, and fortified vitamins and minerals. This shift is reinforced by government policy, as the SFDA introduced new technical regulations mandating high-salt content labeling, caffeine disclosure, and calorie-burn indicators on food and beverage menus, part of a broader Vision 2030-aligned healthy food strategy targeting reduced salt, sugar, and trans-fat consumption nationwide. While these particular rules apply directly to restaurants and cafes, they are accelerating a parallel reformulation trend across packaged snack categories, including biscuits and crackers, as manufacturers anticipate extending front-of-pack nutrition labeling to retail products.
Domestic manufacturing capacity continues to expand as both multinational and regional players invest in the Kingdom’s food production base. International food companies have committed fresh capital toward new manufacturing sites in industrial zones such as Jeddah’s Third Industrial City, supporting broader confectionery and bakery output alongside existing biscuit production hubs in the Eastern Province. At the same time, upstream investment in flour and milling capacity, including expansion projects tied to major Saudi milling companies, is strengthening the wheat-based ingredient supply chain that underpins biscuit and cracker manufacturing across the country.
Evolving retail and gifting culture is also propelling category growth. Biscuits are increasingly positioned as gifting items during festive seasons and special occasions, packaged in premium formats that command higher price points. Established multinational brands operating in the Kingdom for decades continue to expand their portfolios, introducing new flavors, sugar-free digestive variants, and children-focused products, while packaging innovation aimed at preserving freshness under the region’s extreme heat conditions remains a key competitive differentiator.
Market Segmentation
Product Type Insights:
- Crackers and Savory Biscuits
- Sweet Biscuits (Plain Biscuits, Cookies, Sandwich Biscuits, Chocolate-Coated Biscuits, Others)
Ingredient Insights:
- Wheat
- Oats
- Millets
- Others
Packaging Type Insights:
- Rigid Packaging
- Flexible Packaging
- Others
Distribution Channel Insights:
- Supermarkets and Hypermarkets
- Retail Stores
- Pharmacies
- Online Stores
Regional Insights:
- Riyadh
- Makkah
- Eastern Province
- Madinah
- Asir
- Others
Recent Development & News
- February 2026: Industry reports on Saudi Arabia’s food manufacturing sector highlighted active capacity expansion projects among leading domestic milling companies, including new and upgraded flour and feed production lines, strengthening the wheat-based raw material supply chain that feeds the Kingdom’s biscuit and bakery industries.
- July 2025: The SFDA rolled out mandatory nutritional labeling requirements across restaurants, cafes, and delivery platforms, requiring a saltshaker symbol on high-sodium menu items and calorie-burn disclosures, a move expected to accelerate parallel reformulation and labeling trends among packaged snack manufacturers, including biscuit producers.
- February 2025: The SFDA announced three new technical regulations under its healthy food strategy, targeting caffeine disclosure, high-salt labeling, and calorie information, aligned with Vision 2030 goals to reduce chronic disease rates and encourage manufacturers across the food sector to lower salt and sugar content in everyday products.
- September 2024: A major international food and beverage company announced plans to build its first dedicated food manufacturing facility in Saudi Arabia, a 117,000 square meter site in Jeddah’s Third Industrial City, reinforcing multinational confidence in the Kingdom’s expanding packaged food and confectionery production base.
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