There are some early signs of recovery. The choker trend faded, and we are back to normal length necklaces. The ultimate denim win win. I first cut my teeth in PR when print Shophermesshoes.com and what would now be thought of as legacy media was the main avenue for a brand to reach customers. Since then, I’ve witnessed the advent of digital platforms the original bloggers, social media. Here’s hoping FW26 delivers more of the same.
I started Emma believing skincare could be natural, high performing, and operate from a genuinely thoughtful and responsible place which is one of the hardest standards to meet in beauty. think what got me here is something I recognize in a lot Hermes Shoes of founders my age: we were handed anything, so we learned to build it ourselves. There’s a resilience and work ethic that comes from.
In October, was appointed creative director of a newly launched sub within a mega brand known for Hermes its down. In September, former creative director of and artistic director of collaborated with sportswear giant on its new line. In January 2025, British designer joined label as creative director.
For many in the industry, the current wave of creative resets could encourage a broader thinking of how creativity and commerce should interact. think the industry became so addicted to commercial success post. We forgot we are a creative led industry and we need to dream and inspire customers to get emotional about clothes again, noting a more positive and creative atmosphere in Paris last season.
With the press tour for The Wears 2 looming, she chose not to nod to her character in martial arts film The Machine, for which she is nominated for a 2026, but rather to go fashion. A custom white column dress with a caped overlay spoke to her. No one knew the first film would become such a fashion bible of a movie, so the second time around, we can really play.
The night was all about extravagant splendor: Many of the custom looks took weeks, if not months, to bring to life. It took hours, for instance, to create Selena’s black velvet bustier dress, which featured over 200 flowers made from feathers, organza, and silk chiffon. It also took 400 hours to create the white strapless gown worn by Amanda, complete with a dramatic stole.
A creative director early seasons are about establishing identity and impact, and overly conservative can dilute that message before it has a chance to land. strong andising leadership can bring discipline and coherence, but when taken too far, it homogenization. Most experts agree that in a creative luxury fashion should not dominate.
So the first few meetings I took, I did even ask for support. Blunt is the decisive one. For another designer whose clothes are shaped to evolve convention, that process rests on first ensuring the products are functionally efficient. Being a millennial certainly informs the way I approach my work. It has shaped my perspective on collaboration, on adaptability and on the importance of staying culturally attuned. I value a balance between honoring tradition and experimenting with new ideas, and think this generational mindset encourages both creativity and a thoughtful approach to how projects are executed and experienced.